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Contractor estimating software and CRM pricing

Start where the bottleneck is. Add what makes you grow.

Choose the Instant Estimator on its own or a CRM tier with Flow Estimate included. One estimator tool and setup are included in every plan.

Estimator and CRM plans

Start here

Flow Estimate · the Instant Estimator

$189/ month

The Instant Estimator: homeowners price their own project on your website, and every lead lands ready to close.

Talk through Flow Estimate

Includes

One estimator tool: deck, fence or concrete patio

Your own pricing rules and service area

Send estimates and proposal PDFs

Lead inbox with the line-item breakdown and your margin

In-Home Sales Mode

Setup included

FullFlow CRM · three tiers · Flow Estimate included

Move up a tier any time. Your data comes with you.

Flow Start

$275/ month

Includes
Flow Estimate

The core CRM: every request, quote, job and invoice in one place.

Includes

Clients and requests

Quotes and approvals

Jobs and scheduling

Invoices

Talk through Flow Start
Most teams start here

Flow Pro

$400/ month

Includes
Flow Estimate

Adds the automation, crew tools and visibility a growing team needs.

Everything in Flow Start, plus

Automations and follow-ups

Team and crew app

Reporting and customer portal

Talk through Flow Pro

Flow Command

$699/ month

Includes
Flow Estimate

Run sales, signatures, payments and every conversation from one command center.

Everything in Flow Pro, plus

Online job payments (card and ACH)

E-signatures on quotes and change orders

Dedicated business phone number

Texts, calls and email in one two-way inbox

Priority onboarding and support

Talk through Flow Command

+$100/mo per extra estimator tool. Every plan comes with one estimator tool (deck, fence or concrete patio). Add the others any time.

When you need more

Optional services and larger teams.

Website and Google Ads services are separate from the software plans. Ad spend is paid separately.

Website + SEO

$2,500 build

$150 / month maintenance

Full contractor website design, estimator placement, foundational SEO, updates, and ongoing care.

Google Ads

$1,000 setup

$500 / month management

Campaign setup, conversion tracking, optimization, and reporting. Ad spend is paid separately.

Enterprise

Custom plan

Talk with our team

For larger teams, multi-location operations, custom workflows, migrations, and rollout requirements.

Common questions

Before you choose a plan.

What changes between the four plans?
Flow Estimate ($189/month) is the Instant Estimator on its own. Flow Start ($275/month) adds clients, requests, quotes, jobs, scheduling and invoices. Flow Pro ($400/month) adds automation, follow-ups, crew tools, reporting and the customer portal. Flow Command ($699/month) adds online card and ACH payments, e-signatures, a business phone number and a two-way inbox. Every CRM tier includes Flow Estimate.
How many estimator tools are included?
Every plan includes one estimator tool: deck, fence or concrete patio. Each additional estimator tool is $100/month.
Are payments, e-signatures and the business phone live?
Yes. Online card and ACH payments, e-signatures, your own business phone number and the two-way inbox for texts, calls and email all come with Flow Command today. Your client pays the card fee, not you.
Is setup included?
Yes. Software setup is included. Website builds and Google Ads setup are optional paid services, with their costs listed above.
Can I move to a different CRM tier?
Yes. You can move up a tier when your team needs more tools, and your data comes with you.

Your walkthrough, not ours

Bring the bottleneck. Leave with a clear starting point.

Tell us what your team uses today and where work gets stuck. We’ll focus the demo there and recommend a package for your team.

Book my walkthrough